Search Engine Marketing Specialist (SEM Analyst)
Publicado hace 2 días
Trabajo visto
Descripción Del Trabajo
Overview
Search Engine Marketing Specialist (SEM Analyst) at Gallagher. The role supports the SEO/SEM/ORM Senior Manager to assist and execute our paid presence on Google, with project management among stakeholders. Working closely with marketing, sales, and the Digital Experience team, the primary responsibilities include campaign intake, processing, billing, and optimization of Google Ads.
Responsibilities- Coordinating internal resources and vendors for the flawless execution of projects
- Outline detailed project plans to track progress
- Create and maintain comprehensive project documentation
- Professional experience in running advertising campaigns in Google Ads
- Familiarity with Google Ads and Google Analytics advertising tools
- Researching competition and trends in the insurance industry
- Execute billing strategies for multiple accounts and allocate funds where needed
- Conduct keyword research to identify relevant and high-performing keywords for PPC campaigns
- Assist in monitoring and analyzing campaign performance metrics (e.g., CTR, conversions)
- Assist in developing effective ad copy aligned with campaign objectives and audience
- Collaborate with the SEM team to develop and implement SEM strategies
- Collaborate with the SEM team to expand PPC campaigns into new markets or audiences
- Provide support for other campaign-related activities as needed
- Familiarity with project management tools (e.g., Asana, Monday.com, Trello, Smartsheets, Workfront)
- Launch and optimize Google Ads campaigns to drive maximum performance
- Monitor campaign performance and make adjustments to improve outcomes
- Create comprehensive campaign reports with key metrics and insights
- Conduct A/B testing to optimize ad copy and campaign elements
- Monitor and manage campaign budgets for optimal allocation and performance
- 3+ years in the PPC and Google Ads space
- Strong project management skills and rapid response rate
- Proficiency in Google tools and reporting
- Strong problem-solving, analytical and project management skills
- Excellent communication and collaboration skills
- Able to self-manage multiple projects
- Flexibility to meet with global stakeholders
- Multilingual site experience is a plus
- Agile experience is a plus
- BS/BA in Marketing, Communications, or a related field
- Fluent in English
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, disability, or any other protected class.
Job Details- Seniority level: Not Applicable
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Insurance
Note: This description reflects the responsibilities and requirements of the role and is based on the information provided.
#J-18808-LjbffrAnalista Sem
Hoy
Trabajo visto
Descripción Del Trabajo
Colombia, Bogota dc, Bogota dc.
09 Nov 22
Funciones del cargo
Planificación mensual de medios de las campañas a cargo, con el objetivo de lograr las metas establecidas / Implementación y optimización de campañas digitales / Análisis y creación de reportes de seguimiento de las campañas de paid media / Elaboración de propuestas de experimentos (tests A/B) e iniciativas en las distintas plataformas digitales, con el objetivo de encontrar oportunidades de eficiencia y/o lograr venta incremental / Identificación de insights y tendencias de categoría y otras marcas para proponer / levantar proactivamente nuevas oportunidades (creatividad, formatos, diseño, contenido, etc) / Elaboración de reportes automatizados en Google Data Studio sobre analítica digital, Google Ads y Facebook Ads
Requerimientos del cargo
- Conocimientos en estrategia y compra de medios digitales: Programática, Business Manager, Google Ads
- Conocimiento y manejo de Firebase y Google Analytics, Google Optimize, Google Ads Editor.
- Excel nível avanzado
- Experiência en manejo de proyectos multidisciplinarios dentro del Ecosistema online
- Experiência en trabajo en células con metología Agile (deseable)
Sem Specialist Bog (They/she/he)
Hoy
Trabajo visto
Descripción Del Trabajo
¿Cómo lo hacemos? Utilizando nuestra propia tecnología: Adsmurai Marketing Platform (AMP), diseñada para apoyar en todo el ciclo a nuestros Digital Account Managers. Nuestra plataforma nos permite tener acceso a diferentes herramientas de Benchmarks, Forecasts, Control Budget, Reporting así como funcionalidades de Feed y Creatividades diseñadas para llevar las campañas a otro nível. Trabajamos con grandes marcas de distintos sectores de España, Europa y Latinoamérica.
**Estos son nuestros valores**:
- Make things happen: Aplicamos la razón en la toma de decisiones basándonos en datos. Gestionamos de principio a fin y estamos orientados a resultados.
- Walk, run, fly: Disparamos la proactividad ejecutando ideas. Nos marcamos metas ambiciosas, tenemos curiosidad y no tenemos miedo al fracaso.
- Passionate players: Trabajamos con actitud positiva y ponemos pasión en todo lo que hacemos, con perseverancia y orgullo por nuestro trabajo.
- Work together: Construimos relaciones de confianza basadas en la honestidad. Escuchamos, empatizamos y respetamos a las personas.
Estamos buscando un/a brillante **SEM Middle Specialist** para formar parte de nuestro equipazo. Formarás parte de una compañía internacional, entusiasta y dinámica.
Eres tú si
- Tu canal preferido es Google Ads.
- Tienes una mentalidad analítica y disfrutas gestionando datos.
- Manejas herramientas como: Google Analytics y Google Ads.
- Eres una persona estratégica y estás orientada a objetivos.
- Tienes como mínimo tres años de experiência gestionando campañas SEM.
Además serás nuestro perfect match si.
- Tienes experiência en Google Marketing Platform y Google Merchant Center.
- Tienes conocimientos en Analítica App (Firebase, Adjust, Appsflyer) y experiência en mobile acquisition (Google Ads).
- Has activado y optimizado campañas en Bing Ads.
- Certificación de varias redes de Google Ads (skillshop).
- Tienes experiência en la creación de informes automatizados y dashboards.
- Entiendes la configuración de conversiones e importación de otras plataformas.
- Tienes conocimientos de publicidad digital y te apasionan las nuevas tecnologías, los avances en herramientas y técnicas de desarrollo.
- Tienes un espíritu internacional y puedes comunicarte con fluidez (hablando y escribiendo) en inglés. Cualquier otro idioma, será bienvenido (ruso, italiano, francés, portugués, polaco, árabe.).
- Tienes increíbles habilidades interpersonales y un enfoque entusiasta y práctico.
- Es un plus si has gestionado algún proyecto o liderado equipo.
**Tus funciones y responsabilidades serán**:
- Activar y optimizar campañas en Google Ads y Youtube.
- Proporcionar a las empresas cliente análisis cualitativos y cuantitativos basados en los resultados de las campañas.
- Definir, implementar y optimizar los procesos y flujos de trabajo con los equipos de la empresa cliente.
- Construir una sólida relación con el equipo de la empresa cliente.
- Identificar las necesidades, los problemas y las oportunidades de la empresa cliente y ser capaz de encontrar soluciones para ayudar a ampliar las cuentas.
- Detectar oportunidades para aportar soluciones y automatizaciones (ej. informe de cuentas, informes de campaña, presentaciones a clientes, etc.).
- Crear y defender propuestas estratégicas a clientes y potenciales clientes.
- Detectar y accionar oportunidades de negocio.
- Elaborar planes estratégicos con el cliente.
**¿Qué ofrecemos?**
- Contrato indefinido
- Viernes jornada intensiva.
- Flexibilidad horaria de entrada y salida.
- Modelo híbrido oficina-remoto.
- Día libre por tu cumpleaños.
- Clases de idiomas (inglés).
- Ventajas a los 4 años (seguro médico).
- Actividades de equipo y afterworks.
- Formación activa dentro de la empresa.
- Fruta, snacks y café.
- Convenios con gimnasios.
Adsmurai nació de una conversación entre amigos, y procuramos mantener y transmitir ese buen rollo y hacer de ello un pilar fundamental de nuestra cultura de empresa.
Y por último, somos una compañía con igualdad de oportunidades y valoramos la diversidad. No discriminamos por motivos de raza, religión, color, origen nacional, sexo, identidad de género u orientación sexual, edad, estado civil o discapacidad.
¿A qué estás esperando para unirte?
Search Engine Optimization (SEO) Manager
Hoy
Trabajo visto
Descripción Del Trabajo
Who We Are
At Wisevu and our sister brands Homevu and CharityMarketing.com, we’ve been driving digital marketing success for over 17 years, specializing in SEO, digital PR, AI, content marketing, and web development for healthcare, home services, and charity clients in Canada, USA, and Europe.
Wisevu is a fully remote team of 20+ specialists. You'll work on exciting client accounts in major markets like NYC, Toronto, and Spain—implementing cutting-edge strategies that drive real impact.
Learn more at wisevu.com.
Job Overview:
We’re looking for a talented SEO Manager to join our remote team. This role is also commonly referred to as an SEO Lead, SEO Strategy Manager, Search Marketing Manager or Senior SEO Manager, depending on your background and industry experience.
This role requires a strong mix of technical SEO knowledge, content strategy leadership, data analysis, and cross-functional coordination.
What Will You Do?
- Own and lead SEO strategy for assigned clients, ensuring alignment with business goals and KPIs.
- Conduct high-level SEO audits and delegate implementation tasks to SEO Specialists and other team members.
- Oversee and refine keyword strategies, on-page optimization plans, and backlink profiles.
- Collaborate with the content team to guide SEO-focused content strategy, ensure copy quality, and identify opportunities to grow rankings and conversions.
- Analyze performance data using Google Analytics, Looker Studio, and other tools; deliver actionable insights and monthly reports to clients and internal stakeholders.
- Monitor Google algorithm updates and adapt strategies accordingly.
- Coordinate with project managers, developers, and designers to ensure SEO best practices are implemented site-wide.
Requirements:
- At least 3 years of experience as an SEO Manager or similar role in a digital marketing agency environment.
- Bachelor's or Master's degree in Marketing, Business, Communications, IT, or a relevant field.
- Excellent command of the English language.
- Deep understanding of SEO (technical, on-page, and off-page).
- Google Analytics Certified.
- Proficient in industry tools such as Ahrefs, SEMrush, Screaming Frog, or equivalent.
- Strong analytical mindset with the ability to interpret data and present insights clearly.
- Very high attention to detail.
Work Timings:
- 9 am-5 pm EST workday (Monday-Friday). Fully remote .
What We Offer:
- Fully remote work.
- Starting salary between $2500-$4000CAD, which will be negotiated during the interview based on competencies, skills and experience.
- Premium Employee Training.
- Access to a highly experienced and knowledgeable team of digital marketing experts.
- Quality equipment.
- Many other benefits will be discussed during the interview.
Apply now and help us achieve exceptional digital marketing results—together!
We kindly ask that you provide us with your resume in English.
Wisevu Inc.
2025 All the content in this job ad is the sole private property of Wisevu Inc. and shall not be used without written consent from Wisevu Inc. The content therein is protected by the Copyright Act of Canada and the Copyright Act of United States of America. All Rights Reserved.
#J-18808-LjbffrDigital Marketing Analyst
Publicado hace 3 días
Trabajo visto
Descripción Del Trabajo
PriceSmart Bogota, D.C., Capital District, Colombia
Digital Marketing Analyst
PriceSmart Bogota, D.C., Capital District, Colombia
Direct message the job poster from PriceSmart
What’s unique about this jobThe Digital Marketing Analyst will be a key part of the Digital Marketing processes, being responsible for its data-driven core foundation. Will develop and execute with the highest analytical standards performance reporting and analysis to support our growth model.
Collaborate with all parts of Marketing’s team, leadership and partner areas (eg. Ecomm) to ensure effective communication and contribute to the digital transformation’s teaching effort.
Responsibilities- Execute the Digital Marketing weekly executive performance reporting and analysis through a clear business perspective.
- Prepare and update the KPIs materials for our growth process based on test & learn and continuous innovation, including paid media, social media, CRM, and SEO
- Develop ad hoc and deep dive analysis: eg. campaigns results, omnichannel behaviors, online marketing channels etc.
- Coordinate or contribute to strategic initiatives such as marketing mix modelling, omnichannel media attribution etc.
- Continuously improve analytics flows through automated processes, tech tools and governance.
- Engineering, business, analytics or marketing degree.
- 3-4 years of hands-on experience in digital marketing.
- Holistic knowledge of digital marketing indicators encompassing each stage of the marketing funnel (eg. CPM, CTR, engagement rate, monthly active users, online conversion rate, ROAS etc.)
- Experience with Google Analytics 4; Google Search console, Supermetrics, CDP (customer data platform) and marketing automation platforms are a plus.
- Highest standards of analytical rigor and investigative mindset.
- Great capacity to synthetize complex information and analysis to make it easy to understand up to the highest level of executive leadership.
- Team player striving to go the extra mile to make sure the partner teams get the right message and recommendations from the analysis.
- Experience in ecommerce or digital business.
- Fluent in both Spanish and English.
- Proficiency in English and Spanish.
- You feel connected to our mission and values: Integrity, Respect, Accountability, Passion Community and Continuous Improvement
- You are a self starter who doesn’t need direct supervision to motivate you for success
- You enjoy sharing your quirkiness and talents with your coworkers
- Enjoy working hard
- Full of energy for the things one sees as challenging
- Not fearful of acting with a minimum of planning
- The ability to remain calm when dealing with unforeseen constraints.
We not only embrace and celebrate the diversity of our membership base and communities but also strive to achieve the same in our employees. At PriceSmart, we are committed to equal employment opportunity, regardless of race, color, religion, national origin, gender, sexual orientation, age, disability, veteran status, or any other class protected by applicable law. We are proud to be an equal opportunity employer.
Get to know usPriceSmart was founded with a purpose: to inspire and impact the lives and businesses of our Members, our employees, and our communities through the ethical delivery of the best quality goods and services at the lowest possible prices.
Throughout the years, we have constantly asked ourselves how we can do more and have a greater impact. We want to prove that we are a company that can grow, be profitable, and do good in the world, and we have learned that it takes a great organizational culture to achieve that goal.
At PriceSmart, you can look forward to company events, anniversaries celebrating our employees with more than 20, or 30 years of tenure, volunteering and learning opportunities, and just a great company filled with curious, kind folks. Dreaming up and sharing ideas aren’t responsibilities reserved for certain teams or leaders; the challenge of building our own culture is on all of our shoulders. That sense of community and belonging keeps us excited to walk through the door every day, wherever that door may be, in any of our 13 countries.
Seniority level- Associate
- Full-time
- Advertising and Marketing
- Retail
Get notified about new Digital Analyst jobs in Bogota, D.C., Capital District, Colombia .
#J-18808-LjbffrDigital Marketing Manager
Publicado hace 11 días
Trabajo visto
Descripción Del Trabajo
A1 Worldwide Logistics, Inc. is a Freight Forwarding and Customs Brokerage firm that provides personalized one-on-one service to help individuals and businesses through the logistics process. We are dedicated to providing the highest level of customer service while helping our clients navigate the import and export process.
We are currently seeking an experienced, multi-talented, and creative Digital Marketing Manager to help grow our digital presence while achieving increased market share, brand visibility, and branding consistency across all channels. This position will be responsible for developing a combination of digital marketing strategies and growth-hacking techniques. You will be responsible for optimizing and managing all SEO and PPC activities, such as link building, campaign management, copywriting, conversion tactics, campaign ROI, plus keyword research planning and optimization, content strategy, and keyword strategy to increase rankings on all major search networks.
Results expected include increased market share, improved brand positioning and visibility, the development and execution of effective marketing strategies and campaigns, effective budget management, campaign tracking, and comprehensive reporting. This position offers an excellent opportunity for a qualified candidate seeking growth and proven success. Agency experience is not required but certainly preferred.
Minimum Required Skills: CPC, Google AdWords, Google Analytics, Google Website Optimizer, CPE, SEMrush, A/B Testing, MOZ, MailChimp
Job Responsibilities:
·Build and maintain strong search campaigns to increase online presence
·Monitor, analyze, and report SEO / PPC progress reports
·Manage PPC campaigns on Google and Bing to maximize ROI
·Manage campaign expenses to remain within budget through performance analysis and bid optimization
·Collect and analyze data, identifying trends and insights to achieve maximum ROI in paid search campaigns
·Research and analyze competitors' ads
·Maintain website and landing pages
·Monitor the site in Google Search Console
·Proofread and edit all content for grammar and accuracy according to company guidelines
·Research industry-specific topics and create engaging, Search Engine Optimized blog articles based on established keywords
·Develop and implement SEO-based content strategies leveraging social media content performance and mentions.
·Analyze competitor SEO status and strategize opportunities for improvement
·Optimize copy and landing pages for maximum conversions
·Develop unique social media and posts specific to varying platforms, such as Facebook, LinkedIn, and Twitter
Job Requirements:
·3+ years of digital marketing experience with a heavy emphasis on paid search management
·Experience with Facebook and LinkedIn advertising is a bonus.
·Knowledge of the digital marketing industry, trends, and new developments.
·Detail-oriented with strong organizational and project management skills.
·Demonstrate an ability to think analytically, solve problems, make decisions, and use sound judgment.
·Experience with conversion tracking
·Goal-oriented, proactive, and internally driven with a bias for action and problem-solving
·Able to manage workload, deadlines, and personnel effectively, including continuously changing priorities
·Microsoft Office Suite, Excel, CPC, Google AdWords, Google Analytics, Google Website Optimizer, CPE, SEMrush, A/B Testing, MOZ
·In-depth knowledge of Google Analytics, Google AdWords, Bing Ads, and Microsoft Office, as detailed above
·Excellent written and verbal communication skills - able to simplify complex strategies and topics in a friendly, approachable manner
·Able to juggle and complete multiple priorities and projects
·Team player and self-driven to get things done
·Ability to solve problems and desire to enhance career by developing new processes and truly “owning” an area of this business
***Only CVs in English will be considered***
Seniority level- Seniority level Mid-Senior level
- Employment type Full-time
- Job function Marketing and Sales
- Industries Transportation, Logistics, Supply Chain and Storage
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#J-18808-LjbffrDigital Marketing Strategist
Publicado hace 11 días
Trabajo visto
Descripción Del Trabajo
WITHIN Bogota, D.C., Capital District, Colombia
Join or sign in to find your next jobJoin to apply for the Digital Marketing Strategist role at WITHIN
WITHIN Bogota, D.C., Capital District, Colombia
Join to apply for the Digital Marketing Strategist role at WITHIN
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Direct message the job poster from WITHIN
About You: Are you interested in launching or growing your career in digital marketing? The WITHIN team is expanding, and we’re looking for a Digital Media Buyer to support our efforts across multiple marketing channels. This role offers an opportunity to gain hands-on experience and develop expertise in key areas of digital marketing, including Paid Social , Paid Search , Programmatic , Email Marketing , Affiliate Marketing , Search Engine Optimization (SEO) , Influencer Marketing , and Retail Media .
As part of a fast-growing company, you’ll collaborate with internal teams and clients to drive performance-driven marketing strategies. This role is perfect for individuals who are analytical, creative, and eager to learn in a dynamic, deadline-driven environment.
What You’ll Learn:
This role will expose you to various marketing channels, helping you develop a strong foundation in performance marketing. Depending on the projects you work on, you may gain experience in:
- Paid Social : Learn how to create and manage paid social campaigns on platforms like Facebook, Instagram, TikTok, and LinkedIn, focusing on targeting, budgeting, and performance analysis to drive engagement and conversions.
- Paid Search : Understand how to create and optimize paid search campaigns on platforms like Google Ads and Bing, including keyword research, ad copywriting, and bidding strategies to maximize return on investment (ROI).
- Programmatic : Gain insight into programmatic advertising, including working with demand-side platforms (DSPs) to buy display, video, and native ads at scale, optimizing for reach, engagement, and conversions.
- Email Marketing : Learn how to craft compelling email campaigns, segment audiences, and optimize performance through testing and automation.
- Affiliate Marketing : Understand how brands collaborate with partners to drive traffic and conversions through commission-based strategies.
- Search Engine Optimization (SEO) : Gain insights into optimizing website content and structure to improve search engine rankings and organic visibility.
- Influencer Marketing : Explore how brands collaborate with influencers to build awareness, drive engagement, and generate conversions.
- Retail Media : Discover how brands advertise on e-commerce platforms (e.g., Amazon, Walmart, TikTok Shop, etc.) to increase product visibility and sales.
Some duties will include and are definitely not limited to:
- Work with a diverse portfolio of clients to support their marketing efforts.
- Communicate with clients via email and meetings, ensuring alignment on strategy and performance goals.
- Collaborate with multiple internal teams to design and execute marketing strategies.
- Produce meaningful marketing KPI dashboards and deliver performance reports with actionable insights.
- Analyze cross-channel performance data to identify opportunities for optimization and improvement.
- Support A/B testing, consumer research, and data-driven decision-making to enhance campaign performance.
- Assist in implementing best practices and proprietary technology to optimize marketing strategies.
- Provide creative and copy recommendations based on historical performance data.
Qualifications and Experience:
- Bachelor’s degree or equivalent experience.
- Strong analytical and problem-solving skills.
- Ability to work in a fast-paced, deadline-oriented environment.
- Basic knowledge of Microsoft Excel (e.g., conditional statements, pivot tables, VLOOKUPs).
- Full professional proficiency (written and spoken) in English.
Our interview process includes, but is not limited to, the following:
- Cognitive Aptitude and Typing Test
- Logic assessment on Basic data analytics & problem-solving assessment
This role begins with a 2-month program designed to provide hands-on training and professional working experience, as well as serve as the standard employment probationary period. Upon successful completion of this program, you will be staffed on a team to begin working immediately!
Note: employment types may vary by country due to local labor laws, HR will clarify before employees start.
We offer a competitive salary and benefits, including:
- Base salary - 4.5M COP monthly
- Unlimited vacation policy
- Health insurance coverage
- Food stipend
- Internet/phone stipend
- Dog friendly office
- Professional Development Program
- This is a fully in-office role based in Bogotá, Colombia. Candidates must be available to work on-site five days a week.
- This is an entry level position. Training and development will be provided.
Note. Please submit your resume in English.
About WITHIN & Brkfst.io
WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we’re able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.
Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Ben and Jerry's and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It’s a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.
Check out some of our work !
Brkfst.io is an incubated venture within WITHIN, focused on connecting creators with major brands to produce impactful ads at scale.
We are, and we connect creators with big brands to make impactful ads at scale. We have a network of thousands of content creators with a variety of different skill-sets, and we’re looking to build a program that empowers them to create great ads for brands like Corkcicle, Perfume.com, Casper Mattresses, & more!
This is a very ambitious project and our roadmap is full of exciting features, so we’re looking for people who love innovation and want to be challenged. We’re a small team of scrappy individuals who are growing fast, and we’re looking for someone to grow with us.
We weave AI into everything we do , using the latest tech across all teams to innovate, work smarter, and make better decisions. Whether it’s in creative, operations, or anything else, AI helps us level up and do things at a whole new scale. We expect our people to use AI in their daily work, fully embracing it as a critical tool to help us succeed.
Join Our Network!
Stay connected with us and be the first to know about new opportunities, industry insights, and updates.
Follow us on:
- WhatsApp Community
- Tik Tok
Locations
- NYC: nd St Suite 602, Queens, NY 11101
- Seniority level Entry level
- Employment type Full-time
- Job function Advertising, Analyst, and Marketing
- Industries Advertising Services, Marketing Services, and Wellness and Fitness Services
Referrals increase your chances of interviewing at WITHIN by 2x
Sign in to set job alerts for “Digital Marketing Strategist” roles.Bogota, D.C., Capital District, Colombia 1 week ago
Media Buyer- Google & YouTube SpecialistBogota, D.C., Capital District, Colombia 1 month ago
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Digital Marketing Strategist
Publicado hace 25 días
Trabajo visto
Descripción Del Trabajo
Connext Bogota, D.C., Capital District, Colombia
Digital Marketing StrategistConnext Bogota, D.C., Capital District, Colombia
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Direct message the job poster from Connext
Talent Acquisition Analyst L2 @Connext | Human Resources | Outsourcing ServicesThis position will be responsible for developing and executing marketing plans that effectively communicate our company’s Mission and Vision, incorporate our core values, drive lead generation, and ultimately contribute to our company's growth. This role requires a combination of analytical prowess, creative thinking, and a deep understanding of marketing, the digital platforms and tools to execute on the vision of the company.
Job Description
• Proven ability to conceptualize and implement comprehensive marketing strategies aligned with organizational goals, leveraging market insights and consumer trends.
• Expertise in designing and optimizing sales funnels to drive lead generation, conversion, and client retention, utilizing automation and analytics tools for continuous improvement.
• Skilled in crafting end-to-end marketing strategies encompassing branding, digital marketing, content creation, client surveys, client gifts and consumer engagement initiatives.
• Experience in developing and executing marketing strategies tailored to support product development initiatives, including market research, product positioning, build out of the new product/service, and launch campaigns.
• Provide mentorship and guidance to marketing contractors, facilitating their professional development and contribution to company objectives.
• Provide oversight to all marketing dollars spent on behalf of the agency and/or clients.
• Actively participate in quarterly company planning events, contributing strategic insights and recommendations for departmental growth and development.
• Understanding of digital platforms advertising opportunities and maximize website performance, track keyword rankings, and implement SEO strategies.
• Assist in coordination of company events
• Ensure effectiveness of social media marketing strategy and content marketing.
• Identify options for incorporating video into our marketing message
• Utilize advanced Excel skills for data manipulation, reporting, and marketing analytics.
• Conduct thorough data analysis to evaluate the effectiveness of marketing campaigns and identify opportunities for improvement.
Required Qualifications
• Proven experience in managing digital ad platforms and developing effective social media strategies.
• Proven track record in developing and executing successful marketing campaigns that achieve business objectives.
• Experience in traditional marketing methods such as print advertising, direct mail campaigns, and event marketing.
• Familiarity with video production and the integration of visual content into marketing strategies.
• Strong understanding of various digital marketing platforms, technologies, and tools, including SEO/SEM, social media channels, email marketing platforms, and content management systems (CMS).
• Skilled in using marketing analytics tools such as Google Analytics, HubSpot, or similar platforms to gather insights, track campaign performance, and optimize marketing strategies.
• Ability to analyze complex datasets, interpret trends, and derive actionable insights to drive strategic marketing decisions.
• Experienced in preparing comprehensive reports that articulate key findings, performance metrics, and recommendations to stakeholders.
• Proven track record of developing innovative marketing campaigns and strategies that effectively differentiate brands, engage target audiences, and achieve marketing objectives.
• Ability to work in a dynamic and fast-paced environment with the ability in prioritizing tasks effectively.
• Strong organizational skills and the ability to adapt quickly to changing priorities and business needs.
• Strategic mindset with a track record of developing and executing marketing strategies that contribute to business growth, enhance market positioning, and achieve measurable results.
Seniority level- Seniority level Associate
- Employment type Full-time
- Job function Marketing
- Industries Marketing Services
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#J-18808-LjbffrDigital Marketing Specialist - SEO
Publicado hace 5 días
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Join to apply for the Digital Marketing Specialist - SEO role at PAXZU LATAM | Agencia de Growth .
LocationBogota, D.C., Capital District, Colombia
Qualifications- Seniority level: Entry level
- Employment type: Full-time
- Job function: Marketing and Sales
- Industries: Broadcast Media Production and Distribution
Digital Marketing Specialist - SEO
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