79.981 Ofertas de Marketing en Colombia

About the Role

We're looking for a strategic storyteller and audience-first marketer to build TransPerfect's voice in the Life Sciences industry. As our Life Sciences Marketing Lead for Audience Engagement, you'll create the experiences that turn pharmaceutical, biotech, and medical device organizations into engaged communities and qualified pipeline.

This isn't a traditional demand gen role. You'll own the full spectrum of direct audience engagement—from concepting high-impact webinars with internal experts to building social communities that spark real conversations about clinical efficiency, regulatory compliance, and AI adoption in Life Sciences. You'll translate complex solutions into compelling narratives across every channel where our audiences live: LinkedIn, industry events, virtual roundtables, email, and partner platforms.

If you've built webinar programs that people actually want to attend, turned SMEs into thought leaders, and know how to repurpose one great conversation into a month of content—this role is for you.

What You'll Own

Audience Strategy & Engagement Programs

• Design and execute our audience engagement strategy targeting clinical, regulatory, medical affairs, and commercial stakeholders in pharma, biotech, medical devices, and CROs

• Build content programs that address real Life Sciences challenges: clinical trial efficiency, regulatory compliance, patient engagement, multilingual medical communications, and AI adoption

• Develop segmented nurture campaigns that move audiences from awareness to pipeline using engagement data and behavioral insights

• Create campaign narratives that resonate with the unique pressures and opportunities in Life Sciences

Webinars & Virtual Events (End-to-End Ownership)

• Lead concepting, production, promotion, and reporting for Life Sciences webinars, virtual panels, and podcasts

• Transform internal subject matter experts into confident, compelling speakers through prep, coaching, and repeatable processes

• Partner with product, sales, and customer success teams to surface stories and insights that educate and convert

• Design pre-event, live, and post-event content activation strategies that extend the life of every program

• Track performance metrics: registration, attendance, engagement, and pipeline contribution

Content Activation & Social Leadership

• Own Life Sciences social media strategy across LinkedIn and industry platforms—driving thought leadership, community conversation, and brand visibility

• Repurpose long-form content (webinars, whitepapers, case studies) into micro-content, short-form video, speaker spotlights, and industry commentary

• Build and manage ongoing social programs: event amplification, customer success stories, regulatory trend commentary

• Cultivate internal participation in social and webinar programs to expand our reach and authenticity

Email & Digital Campaigns

• Plan and execute email promotions for webinars, events, product launches, and thought leadership initiatives

• Optimize targeting, messaging, and conversion performance in partnership with the Life Sciences Marketing Manager

• Build segmented email journeys that nurture audiences based on role, challenge, and buying stage

Partnerships & External Visibility

• Identify opportunities for content syndication, PR placements, contributed articles, and third-party media coverage

• Collaborate with industry organizations, partners, and media on joint content initiatives and co-marketing programs

• Work with customer success and sales to surface client stories, case studies, and testimonials

• Support external visibility through joint webinars, guest articles, and strategic content partnerships

What Makes This Role Unique

• Creative autonomy: You'll have the freedom to experiment, test new formats, and build programs from the ground up

• Direct impact: Your work directly influences how the market perceives TransPerfect in Life Sciences—a high-growth, high-stakes sector

• Cross-functional collaboration: You'll work closely with some of the smartest people in language services, regulatory, and clinical operations

• Global scope: You're building engagement strategies for a global audience across multiple markets and languages

Success in This Role Looks Like

• Consistent webinar programs with strong attendance and engagement rates

• Growing social media presence and community engagement in Life Sciences channels

• Measurable pipeline contribution from audience engagement initiatives

• Internal SMEs actively participating as speakers and thought leaders

• Content programs that sales teams actually use and reference

We are looking for an experienced Paid Media Lead to work on the execution and optimization of our global paid media programs across multiple business units. This role is responsible for developing high-performing campaigns, managing significant advertising budgets, driving measurable business outcomes through data, and embracing AI, automation, and experimentation to improve performance.

Key Responsibilities

Paid Media Strategy & Account Management

• Develop and execute paid media campaigns across Google Ads, LinkedIn Ads, Meta, and other paid channels.

• Manage and optimize annual paid media budgets.

• Develop audience strategies, including audience segmentation, retargeting, and lookalike audiences.

• Collaborate with the CRM team to leverage first-party data and customer audiences across paid media campaigns.

• Drive lead generation and campaign performance across multiple business units.

• Build strong relationships with internal stakeholders and provide paid media expertise and recommendations.

Analytics, Tracking & Reporting

• Monitor campaign performance and provide regular reporting and insights to stakeholders.

• Work closely with Web, Analytics, and CRM teams to support accurate tracking, attribution, and campaign measurement.

• Utilize GA4, Google Tag Manager (GTM), dashboards, and reporting tools to analyze performance.

• Monitor and optimize key performance metrics, including CPL, CPA, CVR, ROAS, and LTV.

• Translate campaign data into actionable recommendations that improve performance.

AI, Automation & Innovation

• Identify opportunities to leverage AI and automation to improve campaign management, reporting, and operational efficiency.

• Recommend new tools, features, and technologies that enhance paid media performance.

• Contribute to improving processes and best practices across the paid media function.

Experimentation & Optimization

• Develop and execute an experimentation roadmap across audiences, creatives, bidding strategies, and landing pages.

• Design, implement, and evaluate A/B tests to improve conversion rates and lead quality.

• Share learnings and best practices to continuously improve campaign performance.

Required Experience & Skills

• 7+ years' experience, ideally in B2B Paid Media.

• Exceptional communications skills in English

• Strong hands-on expertise with Google Ads and LinkedIn Ads, with experience across Meta and other paid channels.

• Proficient in GA4, Google Tag Manager (GTM), and paid media attribution.

• Experience managing paid media budgets exceeding $1M.

• Strong analytical skills with a data-driven and commercial mindset.

• Experience creating dashboards and communicating performance insights.

• Excellent stakeholder management and cross-functional collaboration skills.

• Passion for AI, automation, and continuous optimization.

Preferred Qualifications

• Experience managing global or multi-region paid media programs.

• Familiarity with CRM platforms, marketing automation, and attribution models.

• Experience working closely with CRM, Web, and Analytics teams to optimize audience strategies and campaign performance.

In order to apply, please submit your CV in English

PVH (Tommy Hilfiger/Calvin Klein) busca un/a estudiante de técnicas en Diseño Gráfico, Publicidad o Marketing para apoyar la creación de piezas gráficas y contenidos para campañas y redes sociales.

La posición es presencial (Envigado) con jornada completa de lunes a viernes, 7:30am a 5:00pm, bajo contrato de aprendizaje SENA. Ideal para desarrollar creatividad, comunicación y habilidades técnicas en Canva, CapCut y herramientas de Office.

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AMERICAN BRITISH LANGUAGE solicita diseñar y ejecutar tácticas y estrategias de Marketing Empresarial, Marketing Digital y Negocios, estableciendo nexos corporativos y alianzas para convenios institucionales.

Gestionar y expandir la presencia de la corporación a nivel nacional e internacional, posicionando la marca y generando ingresos sostenibles, mediante eventos, capacitación y liderazgo de unidades de negocio.

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AMERICAS GBS SAS busca un(a) estudiante técnico o tecnólogo en etapa práctica para apoyar al área de Marketing en la planeación y ejecución de eventos corporativos, webinars y campañas de publicidad.

Durante su práctica colaborará en iniciativas de alcance nacional, contribuyendo al desarrollo de actividades de comunicación y generación de demanda. Se requiere una persona organizada, proactiva y atenta al detalle, con buena comunicación y orientación al trabajo en equipo.

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SuEmpleo busca un Aprendiz Técnico/Tecnólogo de Marketing Eventos y Publicidad para unirse al equipo y aprender a diseñar estrategias de marketing, gestionar eventos y campañas publicitarias, y fortalecer habilidades en marketing digital.

El candidato debe ser estudiante de marketing, publicidad o área relacionada, con ganas de aprender, capacidad de trabajar en equipo y buenas habilidades de comunicación para colaborar con profesionales del sector en proyectos reales.

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**Our Purpose**
_Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we're helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential._
**Title and Summary**
Managing Consultant, Advisors & Consulting Services, Marketing
ADVISORS & CONSULTING SERVICES
Services within Mastercard is responsible for acquiring, engaging, and retaining customers by managing fraud and risk, enhancing cybersecurity, and improving the digital payments experience. We provide value-added services and leverage expertise, data-driven insights, and execution. Our Advisors & Consulting Services team combines traditional management consulting with Mastercard's rich data assets, proprietary platforms, and technologies to provide clients with powerful strategic insights and recommendations. Our teams work with a diverse global customer base across industries, from banking and payments to retail and restaurants.
The Advisors & Consulting Services group has five specializations: Strategy & Transformation, Performance Analytics, Business Experimentation, Marketing, and Program Management. Our Marketing consultants lead the strategy development and implementation of campaigns and engagements for clients. They use customer data to provide deep direct marketing expertise across channels, evaluating campaign results and adapting the approach to optimize marketing performance.
Positions for different specializations and levels are available in separate job postings. Please review our consulting specializations to learn more about all opportunities and apply for the position that is best suited to your background and experience: this role as the pivot in a thrilling marketing services transformation. It's about fully embracing and fueling change while seamlessly balancing traditional marketing endeavors. This profile thrives in a dynamic environment, contributing ideas, and actively steering this transformational journey.
ROLES AND RESPONSIBILITIES
Client Impact
- Deliver exceptional digital marketing initiatives guided by data analytics, ensuring measurable business impact
- Take charge of client projects, collaborating to conceptualize and execute impactful campaigns
- Lead the creation and end-to-end execution of Marketing Services projects focusing on financial performance and impact
- Implement data-driven digital marketing solutions, including campaigns, marketing automation, and lifecycle management initiatives
- Ensure operational project execution within agreed milestones and budget
- Manage creative development and media planning, meeting high-quality standards aligned with client needs
- Assess, recommend and improve the performance of client's marketing activities by using data insights and data visualization tools
Team Collaboration & Culture
- Collaborate with internal and external marketing partners to support business growth
QUALIFICATIONS
- Hands-on Experience: extended experience in integrated marketing, with a strong focus on digital marketing planning and data-driven implementation
- Client Management: Proven track record in managing client accounts and leading digital marketing solutions
- Project Execution: Ability to plan and execute marketing strategies and campaigns across key marketing channels to drive impactful outcomes
- Collaboration: Thrive in a matrix organization structure, manage internal and external stakeholders effectively
- Communication: Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects
- Innovation: Show the ability to ideate, manage, and roll out complex and competitive digital marketing initiatives
- Education: Relevant marketing degree or equivalent experience needed
- Ability to communicate effectively in English and the local office language (if applicable)
- Eligibility to work in the country where you are applying, as well as apply for travel visas as required by travel needs
OUR PURPOSE
We work to connect and power an inclusive, digital economy that benefits everyone, everywhere by making transactions safe, simple, smart, and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. Our decency quotient, or DQ, drives our culture and everything we do inside and outside of our company. We cultivate a culture of inclusion for all employees that respect their individual strengths, views, and experiences. We believe that our differences enable us to be a better team - one that makes better decisions, drives innovation, and delivers better business results.
**Corporate Security Responsibility**
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
+ Abide by Mastercard's security policies and practices;
+ Ensure the confidentiality and integrity of the information being accessed;
+ Report any suspected information security violation or breach, and
+ Complete all periodic mandatory security trainings in accordance with Mastercard's guidelines.

Symplifica busca un Analista de Marketing con mentalidad analítica para convertir datos en decisiones y oportunidades de crecimiento. El/la candidato/a ideal mide, interpreta y transforma datos en acciones que impulsen nuestras estrategias de marketing y crecimiento.

Se espera experiencia en analítica, CRM y herramientas de visualización; se valorará capacidad de colaborar con BI y agencias para entregar insights accionables y resultados medibles.

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Overview

En SGS Colombia buscamos un(a) estudiante técnico o tecnólogo en etapa práctica para apoyar al área de Marketing en la planeación y ejecución de eventos corporativos, webinars y campañas de publicidad. Durante su práctica, participará en iniciativas de alcance nacional contribuyendo al desarrollo de actividades de comunicación, posicionamiento de marca y generación de demanda. Se requiere una persona organizada, proactiva, con atención al detalle, sólidas habilidades de comunicación y orientación al trabajo colaborativo.

Importante: esta oportunidad está dirigida a estudiantes técnicos o tecnólogos en etapa práctica que no hayan firmado contrato de aprendizaje anteriormente.

Requisitos / Perfil

• Estudiante técnico o tecnólogo en etapa práctica.
• Interés en apoyar al área de Marketing en la planeación y ejecución de eventos corporativos, webinars y campañas de publicidad.
• Habilidades de organización, proactividad, atención al detalle y comunicación sólida.
• Orientación al trabajo colaborativo.
• Importante: no haber firmado contrato de aprendizaje anteriormente.

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